What's Your Brand?

 

When people hear your name do they immediately think of certain qualities you portray? Does your reputation go beyond those who know you personally? Your personal brand is how you appear to the world. It is the essence of what separates you from everyone else.

       You may not think you have a brand, but you do. Every action you take, every opinion you proclaim, and every social media post you make shapes your brand.

It’s a Brand New World

 

If you wish to develop yourself, your career, or community standing you must not only be aware that you indeed have a brand, but you must also manage your brand to come across in the exact manner you intend to be portrayed.

Every one of us has the power to create and conscientiously improve our personal brand. How you manage your personal brand will determine how others view you, whether or not they will do business with you, and ultimately what level of influence you have. Like it or not, your personal brand plays a critical role in shaping the level of success you have in life.

“Be yourself, because everyone else is already taken.” ~ Oscar Wilde

       Every strong brand is based on truth, sincerity, authenticity, and passion. Your personal brand will crumble if it is not based on these tenets. There is no other way around this without the threat of eventual compromise to the brand…and to your reputation. Trying to project anything other than your true self will result in frustration and sheer exhaustion. So relax, be yourself, and enjoy the ride as you project the genuine passions you already have.

 

       Is your brand working for you? If not, it may be time to re-brand. To do that, you must first determine just what it is you’d like to be known for. What sets you apart from everyone else with similar backgrounds and interests? Are you particularly good at something? Do you have broad experiences that generate interest or a following? If so, great start. If not, consider some or all of the following elements as you shape your brand into something that connects with your audience.

What is your Superpower?

Your Superpowers are the things you do better than anyone else. These are typically your natural gifts or talents, but they can just as easily be those skills you develop based on your passions and interests. Because these are the things you do with little effort, you may have a tendency to take them for granted or overlook them. Don’t miss the opportunity to use your superpowers to your advantage when crafting your brand.


What drives you?

Your passions energize you and can make you attractive to others. Your passions evoke a real and noticeable connection to an informed position the likes of which others perceive to be an authority. Use that passion and form it into a well-respected brand.

 

Knowledge projects power. Power attracts attention. Attention is the essence of brand recognition. CAUTION: the wrong kind of attention will destroy your brand. Be careful to keep drama, chaos, and overt opinions at bay as you craft your brand.

Every tweet you send, every picture you post, every opinion you offer incrementally reveals what you value and lends itself to establishing your brand. Understanding how your posts influence your brand is critical in guiding the direction of your brand.

       The strongest brands are those that generate trust, hope, enthusiasm, drive, determination, compassion, and other positive ideals that lift the human spirit. Does your current brand speak of qualities that support these tenets? The good news is that everyone has a chance to project a strong brand. Everyone has a chance to be a brand worthy of remembering.

What do you value?

Your values are your operating principles. They drive your brand and support the integrity of your word. Your values are directly connected to your conscience and affect how you feel, behave, and react. When you are living in alignment with your values you are energetic, confident, and happy.

      

Your personal brand is influenced by your connection to other brands. Look for strong brands and align and leverage yours by associating yourself with them. Look for the hidden opportunities that are available to you to support, get involved, or connect with strong brands.

 

       You must know your values and strive to operate in alignment with them if you are to have a strong brand. Do your social media posts support the brand you are trying build? Do they confuse, conflict, or clash with your intended brand messaging? To create a strong brand, all aspects of your life must be congruent with the intent of your brand and to the values you support.

What is your purpose?

An entire narrative can be written on this one question. Each and every one of has a purpose on this earth. Our purpose is connected to WHY we feel we are here and WHAT we will leave behind in terms of a legacy. You may not feel as though you have a legacy to leave behind, but in varying measure, we all do.

       Your purpose helps you to identify what to pursue and to the extent you will go to make an impact. Purpose is typically connected to some kind of service. To discover your purpose, think about your deepest hopes, dreams, and desires, and connect them to service. Be quick to recognize the thoughts that move you emotionally, spiritually, and compassionately. Doing so will lead you to the discovery of your purpose. Finding our purpose is perhaps one of the deepest connections we can have with our innermost self. Discover it and the path to your legacy will be revealed.

Offer genuine value.

       People are attracted to things they value. If your brand projects value, it will resonate with the masses. Strive to offer the greatest value in everything you do. Offer positive, uplifting, and empowering messages, products, and services that improve the lives of others, and do it better than everyone else. Don’t resist the tides of change. Change is inevitable. Avoid or resist it at the risk of your own peril.

“For things to change, you must change.”
     ~ Jim Rohn

Whatever your mission or objective in life, projecting the right brand is everything. In today’s world, the question is no longer IF we have a personal brand, but whether you choose to define and cultivate your brand or allow it to be defined for you.

       A strong personal brand is something you must be consciously aware of and is dependent on a strong narrative. It rests on the story you have created for your life. It must be well cared for, consistently monitored, and adjusted as necessary. When you begin to see yourself living through the lens of a brand, your perspective will change and you will become more mindful about how you approach the personal brand you are trying to define and aiming to live.

 
Until Next Time...

~ G ~


"If people like you, they will listen to you. If they trust you, they will do business with you" ~ Zig Ziglar

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Introspection is proud to announce its affiliation with writer ~ Elisabeth Auld ~

 

Check out her wise, knowledgeable, and often entertaining perspectives inside the edition of Gals in Blue.

 

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Get your copy of Gary's first novel Dream Operative, a #1 Amazon.com Best-Seller! NOW AVAILABLE on Audible.com!

FEAR Is a Thief is on Amazon.com and NOW AVAILABLE on Audible.com too! This inspiring book is the first in a self-empowerment series that was written to help people get past fear using five fundamental truths as a basis for understanding and taking action for a better life. Get your copy today at: FEAR Is a Thief/Amazon.

Also be sure to check out: KEY HORIZON, the second novel in the G. Weston spy series. This thriller is receiving rave reviews across the spectrum and has captivated a new following of "spy-fi" readers. 

Order your copy of these exciting novels today at Amazon.com.

 

Overcome Limiting Beliefs

"I think, therefore I am." ~ Rene' Descartes

The above quote, from the French philosopher, mathematician and writer has stood the test of time and speaks to the power that our thoughts have in shaping our lives.

It's true our thoughts play a major role in shaping everything from the opinions we have of ourselves to the everyday decisions we make along the course of our lives. For if we limit those thoughts through fear then we affect the opportunities and experiences of life that are waiting for us.

If we could somehow get beyond the rational (and often limiting) thought processes that dominate our lives we would find that virtually anything is possible. But how do we do that?

One of the first things we have to do is shift our thinking away from the fact that failure is bad. "...for I have learned more about success from failure than I have from the victories I have savored." That's a quote by yours truly. When it comes to success, one of the biggest lessons in my life has been to accept failure or "setbacks" for what they are—learning opportunities. It's not common practice for me to seek failure but I have learned to embrace it for everything it offers in the way of knowing what not to do inasmuch as I have learned what to do. The experiences have allowed me to accelerate my life in so many areas in spite of the number of "setbacks" that I've had the pleasure of experiencing.

Our minds tend to draw false generalizations based on isolated or past unpleasant events or occurrences. It assigns meaning to each one of those events in such a way that leaves an indelible mental imprint of "experience" the likes of which drive our perceptions, and thus our decisions going forward. It is up to us how we frame those experiences and store them in our subconscious minds.

The beliefs you hold true will make up the fabric of your life's experience. What most of us have difficulty understanding is that the beliefs we have of the world are essentially made up of the subconscious decisions we have made that are principally defined from a conscious personal perspective. Despite the commonalities that "seem" to exist among us, it is safe to say each and every one of us has a slightly different perspective of reality. This reality is made up by our subconscious based upon the experiences of our lives and our conscious reaction to personal circumstances. The only reason any of our beliefs hold value is because we have decided or accepted that they are worthy of the value we assign to them.

Limiting beliefs prevent us from experiencing life at its fullest. Why then would any of us knowingly accept these thoughts? The short answer is that we wouldn't, but all too often we either accept it as an inherent part of our reality or we begin to believe it is a part of who we are personally.

Want to get past this? Then first accept the fact that you can change reality. That's right, reality is what you make of it. That may seem trite or overly simplistic but the fact remains that you decide your own reality. Remember, our reality is shaped by how we process our experiences. Begin by processing your experiences through the lens of a limitless filter. Open your eyes to new experiences with an attitude of expectation over limitation.

To change your perception of reality and the acceptance of limiting beliefs being a natural part of your life, begin by changing the way you identify with destructive thoughts. Stop allowing yourself to be defined by limiting beliefs. If you think you'll never be financially independent, you never will be. Think about how powerful a statement that is.

If limiting beliefs have the power to prevent you from experiencing the goodness of life then it only seems logical that the opposite holds true. Removing the limits from our beliefs can only serve to open the aperture of perspective and opportunity that awaits us. For if you believe you can in fact become financially independent then it is also true.

Whatever you think you know is most likely a figment of your limiting beliefs and overactive imagination. If there's one thing I've learned over the years is that things are seldom what they first appear to be. We tend to exaggerate and stress over situations and conditions that never materialize because of the presumptive conclusions we draw. Most times we're wrong.

What limiting thoughts have a hold of your life? Are you ready to look past them with the knowledge and awareness that you have the power to do just that?

In order to break the backs of limiting beliefs we must push past our assumptions and step forward with confidence knowing that whatever the situation presents, we can handle it. Processing thought is a good first step, but action must closely follow if our subconscious is to be convinced.

Once you begin eliminating limiting beliefs your life will take on a noticeable change. You will have an almost inexplicable basis of confidence, you will be less fearful, you will begin to see (literally and figuratively) more clearly, and you will begin to understand that you can achieve anything you desire. Happiness will become a new foundation of existence for you as you come to the realization that limiting thoughts have no place in your life.

Until next time!

-G-



We're proud to announce Gary's next book, set to be released this summer. FEAR is a Thief is the first in a self-empowerment series that is written to show people how to get past fear using five fundamental truths as a basis for understanding and taking action for a better life.

Also be sure to check out: KEY HORIZON, the second novel in the G. Weston spy series. This thriller is receiving rave reviews across the spectrum and has captivated a new following of "spy-fi" readers. 

Get your copy of Westfal's first novel Dream Operative.

Order your copy of these exciting novels today at Amazon.com.

For a comprehensive perspective on the diversity of Gary Westfal, please visit his website (www.gwestfal.com).
 
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